Really? A Quote to Ponder as the Stock Market Tanks.

“Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfactions, our ego satisfactions, in consumption. The measure of social status, of social acceptance, of prestige, is now to be found in our consumptive patterns. The very meaning and significance of our lives today expressed in consumptive terms. The greater the pressures upon the individual to conform to safe and accepted social standards, the more does he tend to express his aspirations and his individuality in terms of what he wears, drives, eats- his home, his car, his pattern of food serving, his hobbies.

These commodities and services must be offered to the consumer with a special urgency. We require not only “forced draft” consumption, but “expensive” consumption as well. We need things consumed, burned up, worn out, replaced, and discarded at an ever increasing pace. We need to have people eat, drink, dress, ride, live, with ever more complicated and, therefore, constantly more expensive consumption. The home power tools and the whole “do-it-yourself” movement are excellent examples of “expensive” consumption.”

From “The Real Meaning of Consumer Demand”   — Victor Lebow, 1955.

I guess it worked pretty good for a while…
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One Response to Really? A Quote to Ponder as the Stock Market Tanks.

  1. turtledreams says:

    Home Depot the house that expensive consumption built. I often marvel at the scene on a snowy day on my street. There are 24 houses. The driveways are mostly short. The vast majority of houses have snow blowers. What happened to old fashioned sharing? What happened to shared/community ownership? Must every person own an astonishing array of manual and power tools? Must they all be cordless? The other examples are myriad. ( Dave you get a pass because of all your construction projects).

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